damian_steele
3rd April 2007, 02:08 PM
Anyone who has seen the list of recent searches on the auctions front page has probably noticed, there have been a number of occasions that people are trying multiple spellings of various words - and usually they are still mis-spelling the items they are looking for.
All this leads to me to conclude that it may benefit the sellers of items with difficult or unusually spelled names if they were to include some of the obvious variants within their listings.
For example, someone was recently searching for:
pekinese pekingnese pekingese
or one of these little ankle biters
http://www.dogbiz.com/dogs-grp5/pekingese/images/peke-270x200-tig-256.gif
yet only one of the three spellings above is correct and there is another common variant: Pekinese.
In the past I have searched for items using the correct name but had no success, yet searching with similar but mis-spelled variants has produced results.
So the technique works both ways - sellers can attract buyers who can't spell and buyers can find sellers who can't spell.
All this leads to me to conclude that it may benefit the sellers of items with difficult or unusually spelled names if they were to include some of the obvious variants within their listings.
For example, someone was recently searching for:
pekinese pekingnese pekingese
or one of these little ankle biters
http://www.dogbiz.com/dogs-grp5/pekingese/images/peke-270x200-tig-256.gif
yet only one of the three spellings above is correct and there is another common variant: Pekinese.
In the past I have searched for items using the correct name but had no success, yet searching with similar but mis-spelled variants has produced results.
So the technique works both ways - sellers can attract buyers who can't spell and buyers can find sellers who can't spell.