Todays selections are from an obscure perfume company Cofinluxe. This company has combined the art of perfumery with art with some outstanding products.
For the Ladies
Café Perfume by Cofinluxe, Launched by the design house of Cofci in 1979, Café is classified as a refined, subtle, oriental fragrance. This feminine scent possesses a blend of spicy, sensual rosemary and amber. It is recommended for evening wear.
For the Gentlemen
Café Cologne by Cofinluxe, Launched by the design house of Cofci in 1978, Café is classified as a refreshing, spicy, lavender, amber fragrance. This masculine scent possesses a blend of spicy musk and exotic woods. It is recommended for office wear
Commonly, Perfume is frequently associated to fashion, sometimes to jewelry but rarely to art, whenever Perfume is the encounter of fashion in its marketing and art in its creation.
Thus, like a painter who melts his colors on a canvas, a perfumer creates a fragrance at marrying his essential oils. As artist, he gets from everyone's minds a share of remembrance, a piece of dream, according to the senses subjectivity and personal sensibility.
This very state of mind leads Cofinluxe in conceiving perfumery with intuition and innovation as well as rigor and skills.
Thus, we adapt this creating process to daily, artistic, fashion, jewelry and watchmaking concepts with a master's know-how, a virtuoso's sensibility and the understanding of our contemporary world.
Jean-Pierre Grivory
Cofinluxe and the marriage of Art and Fragrance Inspired by this powerful vision of a marriage between art and fragrance, achieved by using a shared, easily understood language, Jean-Pierre Grivory, chairman of Cofinluxe, worked for many years to firmly establish his company in the domains of art, painting, fashion, jewelry and watchmaking.
Creativity in Art, Fashion and jewelry/watchmaking
Jean-Pierre Grivory succeeded in obtaining the worldwide licenses for Parfums Salvador Dali, followed by Parfums Morgan, Parfums Charriol and Parfums Alexandre Barthet.
Morgan, a ready-to-wear brand of international renown that targets young women, has managed to make everyday fashion trendy, glamorous and accessible.
Present all around the world, the swiss luxury jewelry and watchmaking brand Charriol is recognizable thanks to its famous signature, the steel cable integrated into its designs.
« Contemporary artist designer », Alexandre Barthet creates Haute Couture luxurious and festive collections, for young women, so glamorous, sexy and chic.
The source of inspiration for the fragrances of these four brands, which are sold through selective retailing channels, is always carefully linked to each one's image: The work of Salvador Dali, the spirit of the Morgan ready-to-wear, the Charriol watch/jewelry lines and the Haute Couture Collections of Alexandre Barthet.
Everyday concepts: another direction for the growth of Cofinluxe
Parallel to the development of fragrances linked to the worlds of art, fashion, jewelry and watchmaking, Cofinluxe has created four concepts based on elements of everyday life, illustrated by four fragrance brands: Café, Thé, Taxi and Watt. They reflect Jean-Pierre Grivory's always-present desire to make fragrances universal and accessible. These lines are sold on international mass markets.
Sponsoring
Since its creation, Cofinluxe-Parfums Salvador Dali has been sponsoring events in France and abroad, which goals are to make art more accessible, to boost general awareness of artistic creation and to encourage young talents - Castle of Versailles, Jacquemart André et Saint Louis des Invalides in France, Film Festival of Paris, Film Festival of Sarasota in the United States...
Among the most recent:
- The "Cercle Montherlant - Académie des Beaux Arts Award". Awarded beneath the pretigious Academy's Cupola in Paris since 2004 , this prize goes each year to an illustrated and french written work, selected by an illustrious people.
- The " Parfums Salvador Dali - Promotion Esmod 2005 Prize" awarded the most innovative garments, conceived in the spirit of Salvador Dali by the students of the prestigious french fashion school Esmod.
Cofinluxe is donor member of the Foundation Pasteur Weizmann dedicated to medical research.
Since 2007, Cofinluxe is also sponsor of the Louvre Museum as " friend of the circle Louvre enterprises".
Nine main dates in the development of COFINLUXE
1976 :
Creation of the company by Jean-Pierre Grivory under the name of COFCI
1979 :
Launch of the fragrances lines "Daily Concepts"
- CAFE 1979
- TAXI 1984
- THE 1984
- WATT 1991
1983 :
Launch of SALVADOR DALI Perfumes, worldwide license with COFINLUXE (selective distribution)
- First fragrance Salvador Dali - limited edition launched in 1983 - Launch of Parfums Salvador Dali on the international market in 1985
From 1985 to today, 15 feminine and masculine fragrances Salvador Dali have been launched.
1985 :
COFCI becomes COFINLUXE
1999 -
2007 :
Licence mondiale des Parfums Andy Warhol
1999 -
2002 :
Wordwide license of Perfumes Andy Warhol
2003 :
Launch of MORGAN Perfumes, worldwide license with COFINLUXE
2008 :
Launch of Parfums Charriol, worldwide license with COFINLUXE (selective distribution)
2009 :
Launch of Alexandre Barthet Perfumes, worldwide license with COFINLUXE (selective distribution)