Page layout is awful.

[booksforsale]

Page layout is not attractive to potential buyers.

It is too unorganised, so they toddle off back to ebay, and in the case of people who use Etsy - who are probably design minded - ebid's page layout doesn't stand a chance of keeping their attention.

First thing buyers want to see is
Item title and picture, description, price and postage cost - probably in that order.

That is what they have come here for - that is the FIRST thing they want to see. If they need to broaden the attention span to look for this information, they will go back to ebay where everything is familiar as it gets used more.

Next they probably want to know if the item is available to them and when available (i.e. location and listing end time)

Then they want to see the Bid/Buy/MaO, essentially Pay Now button.

All the above could be included on page one of the listing.

The other important stuff, they will then be happy to look beneath for

Buyers don't want to scroll down 4 or 5 pages to get to the important stuff, especially when the content of most of these pages is mainly made up of unused white space and badly laid out buttons, links, text etc.

They couldn't care less about meeting the buyer, except maybe to know feedback.

They probably couldn't care less about tweeting this listing, or putting it on pinterest facebook etc.

Get this stuff right at the top of the page and we have a chance of getting a few more buyers here.
Item title and picture
description
price and postage cost

<ducks for cover>

The image below is a very basic mockup of what PAGE ONE could look like.
The area to the right of the image will display the basic information the buyer needs to buy
The area below this will have the description and any additional images a seller might wish to include.
Below that area any other ebid info.

Listing should go STRAIGHT INTO something like this...

[booksforsale]

On this thread. lets stick to page layout issues

[kreativebargains]

Don't think it is too bad, all the relevant information can be seen at the top of the page. But I would move the description above the image as the image is already in view, so they can see an image, price, shipping, feedback, closing time and buy button straight off. If they are interested I would have the full description followed by larger image. But agree totally that the white space needs to be sorted as it makes things very untidy.

[booksforsale]

Whatever way it is done
title,
picture,
and enough space for at least first paragraph of description needs to be on first page.
I think the mock up I have done shows the three spatial areas well, being

pic - info
Description
and all on first page

Buyers need to be engaged in the thing they have come here for in the first instant after clicking on the link.
Once they are engaged, then they can look at the other relevant detail.

[Juliebabe25]

I agree

The Item page is Terrible.

The first thing a buyer wants to see is a photo

Then a description

Not where its available and the postage details

[gbsbks2010]

I have to disagree with you all - I quite like the page layout.

[TiasTreasures]

There is never going to be complete agreement, of course. Different people have different preferences. That said, I think eBid's page layout is just fine.

[Juliebabe25]

First impressions count.

We all know that people only stay on a page fot a few seconds unless it interests them.

I can't believe that 2 people think the present layout is OK ?

Ebid's sales result sort of prove that its not great.

Why not try a different layout for a year and see if sales increase ?

[hurryb4itsgone]

Not sure what comes up for you when you look at an item. For me, the 1st thing on the page is the picture followed by the price ... that's as far as many people go.

The rest of the page could be cleaner and utilize the space better, but don't really think it is a deal breaker for a buyer. Plus, if it's a matter of resources, would rather have the design time spent on the mobile app.

[TiasTreasures]

Not sure what comes up for you when you look at an item. For me, the 1st thing on the page is the picture followed by the price ... that's as far as many people go.

The rest of the page could be cleaner and utilize the space better, but don't really think it is a deal breaker for a buyer. Plus, if it's a matter of resources, would rather have the design time spent on the mobile app.

Spot on. Picture, price and total shipping charge. When I'm browsing those are the first things I want to see. And I don't want to have to use a drop down list to see what the postage charge will be, especially since I live in the United States which is going to be at the end of the list.