Page layout is not attractive to potential buyers.
It is too unorganised, so they toddle off back to ebay, and in the case of people who use Etsy - who are probably design minded - ebid's page layout doesn't stand a chance of keeping their attention.
First thing buyers want to see is
Item title and picture, description, price and postage cost - probably in that order.
That is what they have come here for - that is the FIRST thing they want to see. If they need to broaden the attention span to look for this information, they will go back to ebay where everything is familiar as it gets used more.
Next they probably want to know if the item is available to them and when available (i.e. location and listing end time)
Then they want to see the Bid/Buy/MaO, essentially Pay Now button.
All the above could be included on page one of the listing.
The other important stuff, they will then be happy to look beneath for
Buyers don't want to scroll down 4 or 5 pages to get to the important stuff, especially when the content of most of these pages is mainly made up of unused white space and badly laid out buttons, links, text etc.
They couldn't care less about meeting the buyer, except maybe to know feedback.
They probably couldn't care less about tweeting this listing, or putting it on pinterest facebook etc.
Get this stuff right at the top of the page and we have a chance of getting a few more buyers here.
Item title and picture
description
price and postage cost
<ducks for cover>
The image below is a very basic mockup of what PAGE ONE could look like.
The area to the right of the image will display the basic information the buyer needs to buy
The area below this will have the description and any additional images a seller might wish to include.
Below that area any other ebid info.
Listing should go STRAIGHT INTO something like this...