Many views no

[eBidSocial]

A diecast model only has so many keywords.

For example: Burago Lamborghini Aventador LP700-4 Diecast Model Car 1:18 Scale Orange

That has the make, the name of the model, the fact that it is a Diecast Model (as opposed to plastic), the scale and the colour. That title uses all but 7 characters. I don't have a hat to eat but I would if you could squeeze anything else of value in the remaining 7 characters.

I took the liberty of using the share button on one of your listings and shared a couple of your hot wheels models to 2 hot wheels diecast model communities on google plus and fb. I watched your views go up by some amount as well as getting likes and +1s on google so people do notice them. I also noticed no other hot wheel seller was doing this so you have thousands of collectors all to yourself! . You should be doing this on a daily basis to targeted communities that specialise in your products.
Use the social buttons to your advantage.
Watch out for a guide on sharing to communities coming very soon!

[Pink_Panther]

I took the liberty of using the share button on one of your listings and shared a couple of your hot wheels models to 2 hot wheels diecast model communities on google plus and fb. I watched your views go up by some amount as well as getting likes and +1s on google so people do notice them. I also noticed no other hot wheel seller was doing this so you have thousands of collectors all to yourself! . You should be doing this on a daily basis to targeted communities that specialise in your products.
Use the social buttons to your advantage.
Watch out for a guide on sharing to communities coming very soon!

You don't get this kinda help on ebay!

That's another thumbs up for ebid!

[emdiecast]

Thanks ebidSocial, I thought you had to have a FB account to do things like that. I have a few weeks before they all drop off so I will await the guide to sharing article.

You said "I watched your views go up by some amount...." was that on here or FB/Goooooooogle as I have 8 Hotwheels remaining on here, two with no views 2 with 8 views each and the rest have 16 views between them.

[tkauctionworldwide]

You don't get this kinda help on ebay!

That's another thumbs up for ebid!

Agree there is more help / tips given to sellers on ebid, than would be given to sellers on the other site.

[deanosaur1972]

I took the liberty of using the share button on one of your listings and shared a couple of your hot wheels models to 2 hot wheels diecast model communities on google plus and fb. I watched your views go up by some amount as well as getting likes and +1s on google so people do notice them. I also noticed no other hot wheel seller was doing this so you have thousands of collectors all to yourself! . You should be doing this on a daily basis to targeted communities that specialise in your products.
Use the social buttons to your advantage.
Watch out for a guide on sharing to communities coming very soon!

I agree there is more chance of exposure by using social media - but the majority of the extra view count will be bots. Any immediate rise in a view count within a short space of time will be the bots following links.

For example someone (don't know who) shared one of my listings on FB and I had 11 people view that item in one day, the view count registered on eBid was 70, so 59 bots and 11 people. The 11 people was good but then it would be expected as it was an external share, ie: nothing to do with me or anyone on eBid. That is the key - external sharing via someone not connected to eBid, so you gather a different audience. Where I have used the social media sharing then the view count immediately starts to rise - so for example on one listing that I have used social media on the view count is currently 30, but 29 of those are bots, there is only 1 person who has viewed that page.

[deanosaur1972]

A diecast model only has so many keywords.

For example: Burago Lamborghini Aventador LP700-4 Diecast Model Car 1:18 Scale Orange

That has the make, the name of the model, the fact that it is a Diecast Model (as opposed to plastic), the scale and the colour. That title uses all but 7 characters. I don't have a hat to eat but I would if you could squeeze anything else of value in the remaining 7 characters.

I think you are missing the point slightly.

Variation of keywords for listings on different sites. What should happen is that by using variation, whatever a customer types in if they want to find an item that you sell then your listing should show up to them. So having identical keywords in the titles on different sites is a waste of exposure because you are attracting the same searcher audience. There are always extra keywords that can be used no matter what you sell.

Whilst the basic keywords should remain the others should have variation. Ideally in a 4 or 5 keyword search on Google then only 1 site should appear to the customer - that way you ensure you have maximum coverage and variation of buyer/searcher groups.

[emdiecast]

Hi deanosaur thanks for your input.

My understanding of searches, and believe me I am not a search boffin, may be leading me to miss your point.

Using the example that I have already put on here ie: Burago Lamborghini Aventador LP700-4 Diecast Model Car 1:18 Scale Orange

You said "Whilst the basic keywords should remain the others should have variation".

In my mind my example is what it is. It is made by Burago, it is a Lambo Aventador LP700-4, it is a Diecast model car, it is a 1:18 Scale and it is Orange. They are the keywords and unless I am missing something glaringly obvious to other people (those people searching), I can't leave any of those keywords out and none of them can be varied.

[deanosaur1972]

Hi deanosaur thanks for your input.

My understanding of searches, and believe me I am not a search boffin, may be leading me to miss your point.

Using the example that I have already put on here ie: Burago Lamborghini Aventador LP700-4 Diecast Model Car 1:18 Scale Orange

You said "Whilst the basic keywords should remain the others should have variation".

In my mind my example is what it is. It is made by Burago, it is a Lambo Aventador LP700-4, it is a Diecast model car, it is a 1:18 Scale and it is Orange. They are the keywords and unless I am missing something glaringly obvious to other people (those people searching), I can't leave any of those keywords out and none of them can be varied.

If you put in those keywords into a Google search engine or Google shopping then your eBid listing will appear - alongside your listings on other sites as well as a few other sellers selling the same thing. eBid being an alternative site it is likely that the person looking will not have an eBid account but will almost certainly (99.9%) have one or more of the others - so where the cost is not overtly different, where are they going to go to purchase?

So if you are selling on multiple sites with same product at roughly the same cost then keyword variation is absolutely essential.

So the title: Burago Lamborghini Aventador LP700-4 Diecast Model Car 1:18 Scale Orange

Whilst they are the most ideal keywords - they are not productive keywords because of the competition on other sites, from both yourself and others. You have that keyword market covered already on other sites so all you are doing is giving a searcher two or more results instead of one with an obvious outcome.

A buyer will most likely search using 4 or more keywords - buyers are specific. So whilst the majority (probably 100%) of collectors would search using the obvious keywords (those that you use), what about the non collectors? What do they search for? In any collectable market there will always be the element of non collectors and people who purchase for collectors (particularly family). Non collectors are a whole different ball game. So if the market is 90% collectors and 10% non collectors - you probably have the 90% covered already on other sites where you list - so pointless competing with yourself by using an identical title on an 'alt site'. However it does give you a chance to go after the 10%.

If 10% sounds small, then consider this...

If your market contains 10 sellers - who list on the bay they are likely (because this is what bay sellers do) to go after the 90% of the market. If the market share was even (unlikely) then they would have 9% of that market. However the seller that goes after the non collectors could gain a 10% market share. Because you already have a portion of that 90% market covered on other sites it gives you a chance to go after the 10% using eBid.

That 10% will use unlikely keywords because they don't have specialist knowledge. So what are they? I have whipped around an e-mail to my regular keyword user-group containing the picture, the price and only the words: What is it? I will see if they come back with anything useful.

The key is finding a keyword that some people are likely to use where it wipes out the opposition and also your same products on other sites.

[emdiecast]

It will be interesting to see what the people you have whipped come up with. (A little harsh though)

[bluebedouin]

....what about the non collectors? What do they search for? .....

Oddly enough I thought this last night before I logged out & went to bed.(Well early hours of this morning)
My question to emdiecast would have been,"What if I want to start collecting? How would I find your items?"
So to answer Dean's question,I'd search for collectors diecast toys or just diecast toys.

....They are the keywords and unless I am missing something glaringly obvious to other people (those people searching), I can't leave any of those keywords out and none of them can be varied.

Two words there that aren't in your title;collectors & toys.So to appeal to the non-collector you could leave some words out & add those.