Another suggestion is to have a go at personalising the 'About Me' page with your own picture or logo along with some information about yourself and your business.
I find that this is important for some of my products as I do my own Art Greetings Cards and want to tell people a little about who I am and that they are dealing with a Person on here.

Good Luck with the selling! I've been on eBid for a while and I really struggle to sell anything but keep the Item Title to the point and only use keywords, offer a range of postage, make your listing description stand out without looking tacky and maybe do some special offers to build up a few sales :-)