Beautiful ad by Swainsbury.

[poppa501]

A beautiful ad by Swainsbury. Watch.

https://www.youtube.com/watch?featur...&v=NWF2JBb1bvM

[madelaine]

That's Sainsbury's, Poppa!

It has caused some contraversy here - 258 complaints and rising.

"Cynical use of WWI" apparently.

I won't post the link as the only one I can find is the Daily Mail which is a nasty right wing loony paper. However, the BBC, which I trust rather more, broadcast the fact last night.

[tony41]

A beautiful ad by Swainsbury. Watch.

https://www.youtube.com/watch?featur...&v=NWF2JBb1bvM

I can think of many adjectives to describe this ad but "beautiful" would be one of the last I would use.

[CarnoustieCats]

I was rather disgusted when the name Sainsbury came up at the end of the ad ... really not impressed at all!!! Wouldn't bother to complain but gives me and perhaps others a poor impression of that particular shop and its attitude

[poppa501]

First off, sorry about the mis-spelling. Secondary--I fail to see the controversy. I thought it was a rather nice presentation of actual events that took place during WWI. I did not mean to upset anyone and if anyone wants, I will remove this post.

[Posbear]

Please read this article before condemning Sainsburys..

http://www.britishlegion.org.uk/abou...-story-to-life

[astral276]

Please read this article before condemning Sainsburys..

http://www.britishlegion.org.uk/abou...-story-to-life

Beat me to it. Just goes to prove that people should garner the facts before condemning.

[NuttyKrafts]

I wouldn't have described it as beautiful, maybe poignant would be better but the message I got from the advert was forgiveness and peace and goodwill to ALL men which is what Christmas is supposed to be about.

[astral276]

...if anyone wants, I will remove this post.

Please don't do that (if you do I will simply post it again).

Unlike all other Xmas ads this one is about more than just making money for the company advertising.

[zaranvalesasterix]

I suppose it just seems odd to us that Sainsbury's are attaching themselves to that event.

Going slightly off topic, a similar thing happened to my father in WW11. He sat in a ditch in Arnhem with a German soldier, one of them had cigarettes and the other chocolate which they shared, together with stories of themselves and their families until the German said 'You had better get going Tommy as my unit are just arriving' They had exchanged addresses and sent Christmas cards to each other for many years after the war.