"A New Way to Generate Shopper Excitement Online" is an article I read on ecommercebytes http://www.ecommercebytes.com/cab/abn/y16/m09/i19/s02
I don't know if the novel idea would work for anybody here, but I sure did get a good laugh "visualizing" a bunch of women at a "T-ware like" party shucking a bunch of oysters