I wish I had a picture to show you, but it was a sign I saw on the side of a bakery distributor (Hovis, I think) on the M1 motorway.
So, there's this HUGE photo of Fanny and Johnny Craddock, and she's carefully removing a tray from the oven.Underneath the picture is the adage.....
'our crumpets are lovely and moist....just like Fanny's'
I couldn't believe it, but looked out for the sign on the way home to check....makes me laugh every time I tell someone about it!!