Personally I think the Ebid site is very good, but I do find it difficult reading the text (categories and auction titles are a bit small) and I think the whole site would look better if it was made more 'Ebay like'.
If you go to http://www.thefastbid.com and check out their auctions, they have copied the old Ebay style, and they look very good.
Is the Ebay 'style' copyrighted? I would presume not. (Obviously Ebid doesn't have to be exactly like Ebay, but I think it's not a bad idea to copy their basic style, in terms of general layout, size of font used, etc. This makes for easy reading.)
I started one of my auctions over there just to see what they're like (they're only just starting so there is next to nothing for sale at the moment) and for a few seconds you'd think you were using Ebay when you actually view an auction- the layout is exactly the same (which I prefer).
Ebay's charges are getting ridiculous (it costs me about £5 in total to sell a £80 item, which is a hell of a lot of money) and I no longer bother listing my old CDs and the like, as it's such an expensive risk (as they often don't sell the first time round, and it can end up costing £1 or more to sell a £5 item - not worth it!)
I think there's definitely room in the market for competition - as Ebay gets more popular, more people will become familiar with using auction sites, and plenty of sellers may start using Ebid as well.
I like the idea of an advertising campaign, but wonder if the site makes enough money for this. But the rewards to be had are pretty huge, if Ebid became anywhere near as popular as Ebay (as long as you keep your fee structure as it is!)
I've noticed that QXL is almost vanishing (the number of auctions is very small compared to what it used to be) but they have now added a new verification procedure whereby they send a confirmation code by letter to sellers, who have to enter this to prove that they live where they say they do. I think this is an excellent idea (and I suggested this to Paypal as well, who won't let non-US sellers become 'verified') and it would reduce fraud even more.
The PPPay.com escrow service is looking excellent, and is fairly priced (not as cheap as I'd have liked, but I will be offering it on all my auctions, I'll pay half, and the buyer can pay half). I don't expect many will use it, as the very fact that I am offering it pretty much shows I'm unlikely to be a conman!
So basically, I think if the site was adjusted to look like Ebay (if this is legally okay) within reason, that would be the icing on the cake, and many more people would use the site.
Just as an aside, last month I paid Ebay about £500 (five hundred pounds!) in fees...
Ebid here I come...