eBid would need no advertising and could easily knock the market No.1 online auction site if you only paid for items that sold and eBid removed the seller fee's structure.
This is the only reason we don't sell on eBid and when eBid realises this is a severe disadvantage in comparison to eBay, eBid could possible be a strong eBay rival, this would also mean a lot of businesses such as mine that sell our eBay would happily start selling on eBid but as we do not know how strong our sales will be on eBid we are not willing to throw money at selling on eBid.